16 Important Paid search engine optimization Instruments That Are Definitely worth the Cash

search engine optimization professionals know the worth of investing in the precise instruments. Whereas free search engine optimization instruments have their place, some paid choices provide extra options and deeper insights.

This text examines 16 paid-for search engine optimization instruments that we predict you might discover are well worth the funding, relying in your wants. We’ll spotlight key options, talk about use circumstances, and provide tricks to profit from them.

Our Prime 16 Paid search engine optimization Instruments

1. Semrush

Semrush is an all-in-one search engine optimization toolkit excellent for dealing with massive quantities of information.

In apply, we’ve used Semrush for key phrase analysis. The Key phrase Magic Device helped floor long-tail phrases with decrease competitors.

It additionally assists with competitor evaluation, making it potential to reverse engineer top-ranking pages.

Semrush is a helpful software for search engine optimization professionals attributable to its complete options and in depth knowledge. Its key phrase database is among the many largest within the business, offering customers with a wealth of knowledge for content material and optimization methods.

Certainly one of Semrush’s key strengths lies in its aggressive evaluation capabilities. You entry knowledge on rivals’ top-performing pages, goal key phrases, and backlink profiles.

The platform’s intuitive design ensures that even these new to search engine optimization can navigate its numerous instruments and options, making it accessible to professionals at totally different expertise ranges.

Potential Drawbacks:

• Larger worth level in comparison with different instruments.
• It may be overwhelming for inexperienced persons as a result of wealth of information and options.

Suggestions And Tips:

• Use the Key phrase Magic Device’s “Questions” filter to discover long-tail key phrase alternatives.
• Arrange weekly web site audits to remain on prime of technical search engine optimization points.
• Leverage the “Backlink Hole” software to uncover hyperlink constructing alternatives primarily based on competitor evaluation.

Finest Hack:

• Create a {custom} “Content material Template” in Semrush’s Content material Advertising and marketing Toolkit. Enter your goal key phrase, and Semrush will analyze top-ranking pages to supply suggestions.

Value Vary:

• $139.95 – $499.95 per 30 days

2. Ahrefs

Ahrefs is thought for its in depth backlink database, which is up to date each quarter-hour.

We discover Ahrefs shines at hyperlink constructing, and often use Website Explorer to research opponents’ backlinks and establish new alternatives.

We additionally recognize the “Hyperlink Intersect” characteristic, which reveals websites that hyperlink to a number of opponents however to not you (but).

Ahrefs has established itself as a go-to search engine optimization software, famend for its backlink database. This useful resource is taken into account probably the greatest within the business.

The platform’s Website Explorer characteristic provides a complete view of any web site’s search engine optimization efficiency. This software permits for in-depth evaluation of varied metrics, serving to professionals perceive each their websites and people of opponents.

Ahrefs’ Key phrases Explorer is one other standout characteristic, providing sturdy key phrase analysis capabilities. This software helps you to uncover key phrase alternatives, analyze search tendencies, and refine content material methods.

Potential Drawbacks:

• Steeper studying curve in comparison with another instruments.
• Larger worth level.

Suggestions And Tips:

• Use Content material Explorer to seek out top-performing content material in your area of interest and analyze what makes it profitable.
• Filter for adopted hyperlinks in Website Explorer to give attention to essentially the most helpful backlink alternatives.
• Arrange Rank Tracker to watch your goal key phrases and get alerted to place adjustments.

Finest Hack:

• Leverage Ahrefs’ “Content material Hole” characteristic to seek out key phrases your opponents rank for however you don’t. Plug in a number of opponents to floor key phrase alternatives you might be lacking.

Value Vary:

3. Moz Professional

Moz Professional is an search engine optimization platform providing key phrase analysis, hyperlink evaluation, web site audits, rank monitoring, and on-page optimization.

We’ve used Moz Professional for on-page search engine optimization. The On-Web page Grader gives actionable suggestions, guaranteeing pages are optimized for engines like google and customers.

Moz Professional has carved out a distinct segment within the search engine optimization business by providing a user-friendly platform catering to inexperienced persons and skilled professionals.

Certainly one of Moz Professional’s standout options is its complete on-page optimization toolkit. It gives insights and proposals for enhancing your web site’s content material, construction, and total search engine optimization efficiency.

The platform can be recognized for offering dependable and correct knowledge. Moz Professional’s metrics and studies are extensively trusted throughout the business.

Potential Drawbacks:

• Some options aren’t as complete as specialised instruments (e.g., backlink knowledge vs. Ahrefs).
• Month-to-month limits on sure options like key phrase queries.

Suggestions And Tips:

• Use MozBar (free Chrome extension) for on-the-go metrics whereas looking the net.
• Leverage the “SERP Evaluation” characteristic in Key phrase Explorer to know the aggressive panorama for goal key phrases.
• Arrange {custom} studies to trace key metrics like key phrase rankings, hyperlink development, and web site crawl points.

Finest Hack:

• Run your web site by way of Moz Professional’s “Website Crawl” and prioritize the recognized points by “Excessive,” “Medium,” and “Low” affect. Give attention to resolving the “Excessive” affect points first.

Value Vary:

4. Majestic

Majestic is famend for its backlink database, making it a go-to software for hyperlink evaluation and acquisition.

We’ve used Majestic for backlink audits. The “Backlinks” tab in Website Explorer reveals your web site’s hyperlink profile, permitting you to establish doubtlessly poisonous hyperlinks and spot alternatives.

Majestic has made a reputation within the search engine optimization business primarily attributable to its in depth backlink database. This useful resource gives present hyperlink knowledge and provides historic data.

The platform stands out with its proprietary hyperlink high quality metrics: Belief Movement and Quotation Movement. These distinctive indicators provide a nuanced view of a web site’s hyperlink profile high quality.

Majestic additionally excels in comparative evaluation. Its instruments allow you to examine hyperlink profiles of a number of web sites aspect by aspect.

Potential Drawbacks:

• Person interface might be much less intuitive in comparison with another instruments.
• Primarily centered on hyperlink knowledge.

Suggestions and Tips:

• Use the “Clique Hunter” to seek out websites that hyperlink to a number of opponents however to not you.
• Analyze linking websites’ “Topical Belief Movement” to make sure relevance and authority.
• Arrange the “Hyperlink Alerts” characteristic to be notified of recent backlinks to your web site (or your opponents).

Finest Hack:

• Use Majestic’s “Hyperlink Context” characteristic to see a backlink’s precise placement and surrounding textual content. This may present helpful insights and allow you to craft pitches for outreach emails.

Value Vary:

• $49.99 – $399.99 per 30 days.

5. Screaming Frog search engine optimization Spider

Screaming Frog is a software for crawling web sites and uncovering technical search engine optimization points.

It’s excellent for web site audits. By crawling a web site and exporting the info to Excel, you possibly can spot and repair technical search engine optimization points at scale.

Screaming Frog is acknowledged for its highly effective web site crawling capabilities. Its velocity and effectivity make it a useful asset for technical search engine optimization audits and routine web site checks.

The software program excels in delivering complete evaluation of on-page search engine optimization parts. It examines elements reminiscent of meta tags, headings, content material, and inside linking construction.

Certainly one of Screaming Frog’s key strengths is its excessive stage of customization. You possibly can tailor crawl settings, configure {custom} extraction guidelines, and arrange particular filters to give attention to explicit features of the web site.

Potential Drawbacks:

• Requires some technical information to leverage its capabilities absolutely.
• It may be resource-intensive for very massive websites.

Suggestions And Tips:

• Use the “Customized Extraction” characteristic to tug particular knowledge factors at scale.
• Combine with Google Analytics to tug efficiency metrics into your crawl knowledge.
• Leverage the “Visualization” characteristic to generate sitemaps and spot orphaned pages.

Finest Hack:

• Arrange a {custom} “Search” filter to establish pages with particular points (e.g., lacking meta descriptions, duplicate web page titles). Export this listing and use it as a prioritized motion plan on your on-page optimizations.

Value Vary:

6. Serpstat

Serpstat is an all-in-one search engine optimization platform with options for key phrase analysis, competitor evaluation, backlink evaluation, and web site audits.

We discovered Serpstat efficient for key phrase clustering and subject modeling. By analyzing semantically associated key phrases and their search intent, you possibly can create focused content material that higher solutions person queries.

Why It’s Good For search engine optimization:

• Broad characteristic set protecting a number of features of search engine optimization.
• Robust key phrase analysis capabilities, together with associated questions and search solutions.
• Inexpensive pricing in comparison with another all-in-one platforms.

Potential Drawbacks:

• Person interface might be overwhelming initially as a result of many options.
• Some superior options (e.g., API entry) are restricted to higher-tier plans.

Suggestions And Tips:

• Use the “Tree View” in Key phrase Analysis to visualise key phrase relationships and create subject clusters.
• Leverage the “Lacking Key phrases” characteristic in Competitor Evaluation to establish quick-win alternatives.
• Arrange common “Website Audits” to watch your technical search engine optimization well being over time.

Finest Hack:

• Use Serpstat’s “Content material Advertising and marketing” software to research top-ranking pages to tell your individual content material creation and optimization.

Value Vary:

7. CognitiveSEO

CognitiveSEO is a software suite specializing in backlink evaluation and hyperlink constructing.

In apply, we discovered CognitiveSEO useful for hyperlink profile cleanups. The “Unnatural Hyperlink Detection” characteristic makes use of machine studying to establish doubtlessly poisonous hyperlinks, saving time within the disavow course of.

Serpstat’s all-in-one method permits customers to handle a number of search engine optimization duties inside a single software, from key phrase analysis to competitor evaluation and rank monitoring.

The platform’s key phrase analysis capabilities are noteworthy. Serpstat gives in depth knowledge on search phrases, together with associated questions and search solutions.

Certainly one of Serpstat’s key promoting factors is its aggressive pricing construction. The software provides a strong characteristic set at a extra reasonably priced worth than different all-in-one platforms.

Potential Drawbacks:

• The first focus is on hyperlink evaluation (much less complete for technical search engine optimization or content material optimization).
• Larger worth level in comparison with another specialised hyperlink evaluation instruments.

Suggestions And Tips:

• Use the “Hyperlink Velocity” graph to identify unnatural spikes in hyperlink acquisition that might set off a handbook evaluate.
• Leverage the “Hyperlink Juice” metric to prioritize high-impact hyperlink alternatives.
• Arrange alerts for brand spanking new and misplaced hyperlinks to your web site (and opponents).

Finest Hack:

• Make the most of CognitiveSEO’s “Hyperlink Explorer” bookmarklet. When looking the net, you possibly can shortly analyze any web page’s backlink profile with out manually coming into the URL into the software.

Value Vary:

• $129.99 – $499 per 30 days.

8. Superior Internet Rating

Superior Internet Rating (AWR) is a rank-tracking and reporting software that helps you monitor your search engine positions throughout a number of areas and units.

AWR is used extensively for monitoring and reporting consumer rank. The software’s means to trace rankings at a granular stage (e.g., by metropolis or zip code) and generate custom-branded studies assist show search engine optimization progress and worth.

AWR is thought for its exact and reliable rank monitoring capabilities, permitting customers to watch their search engine optimization efficiency confidently.

AWR excels in monitoring rankings throughout numerous geographical areas and engines like google.

The platform’s integration with Google Analytics and Google Search Console permits customers to create complete studies that mix rating knowledge with web site site visitors and efficiency metrics.

Potential Drawbacks:

• Primarily centered on rank monitoring.
• Larger worth level in comparison with another rank monitoring instruments.

Suggestions And Tips:

• Use the “Key phrase Teams” characteristic to arrange your tracked key phrases by theme or technique.
• Arrange automated studies to tell shoppers or stakeholders of rating progress.
• Leverage the “Competitor Benchmarking” characteristic to establish alternatives and threats.

Finest Hack:

• Use AWR’s touchdown web page report back to establish which pages drive essentially the most natural site visitors and rankings. This can assist prioritize your search engine optimization efforts and replicate success throughout different pages.

Value Vary:

9. Mangools

Mangools is a set of search engine optimization instruments designed for simplicity and ease of use.

Whereas it could lack a few of the superior options of different platforms, its intuitive interface makes it an important possibility for inexperienced persons or those that favor a extra streamlined toolkit.

Mangools is especially helpful for native search engine optimization. KWFinder’s location-based key phrase solutions and SERP evaluation make it simple to establish native search alternatives and optimize for regional key phrases.

Mangools provides a set of easy options designed to be accessible to customers of all ability ranges.

Certainly one of Mangools’ standout choices is KWFinder, its key phrase analysis software. KWFinder discovers and analyzes key phrases, serving to customers establish helpful content material creation and optimization alternatives.

Mangools units itself aside with its aggressive pricing construction and versatile plans. The platform provides numerous subscription choices to go well with totally different wants and budgets.

Potential Drawbacks:

• Fewer superior options in comparison with extra complete search engine optimization platforms.
• Restricted knowledge for sure instruments (e.g., backlink database not as in depth as some opponents).

Suggestions And Tips:

• Use KWFinder’s “Autocomplete” and “Questions” options to uncover long-tail key phrase alternatives.
• Leverage SERPChecker’s “Area Energy” metric to gauge the competitiveness of a SERP.
• Arrange automated studies in SERPWatcher to maintain stakeholders knowledgeable of rating progress.

Finest Hack:

• Make the most of Mangools’ “search engine optimization Browser Extension” to get fast, on-the-fly metrics whereas looking the net. You possibly can see key knowledge factors like search quantity, CPC, and SERP snapshot for any key phrase, proper out of your browser.

Value Vary:

10. Conductor

Conductor is an enterprise search engine optimization and content material advertising platform that expanded its capabilities in 2023 by buying European competitor Searchmetrics. The mixed firm gives a complete search engine optimization resolution on a world scale.

The core Conductor platform provides instruments for key phrase analysis, rank monitoring, web site auditing, and efficiency reporting.

Searchmetrics bolstered Conductor’s characteristic set with further capabilities reminiscent of content material optimization insights and backlink knowledge.

In apply, the unified platform can help all through the complete optimization workflow.

Potential Drawbacks:

• Larger worth level befitting an enterprise-grade platform.
• Preliminary studying curve as a result of breadth of options.

Suggestions and Tips:

• Leverage Searchmetrics’ content material optimization instruments to reverse-engineer prime outcomes.
• Arrange Insights Streams for automated situation monitoring and alerts.
• Use the unified platform to seamlessly transfer between key phrase analysis, content material planning, technical audits, and reporting.

Finest Hack:

• Join Conductor’s API to your corporation intelligence instruments, surfacing search engine optimization insights throughout the group to higher inform advertising and product selections.

Value Vary:

• Varies by utilization (free trial obtainable).

11. Yoast search engine optimization (Premium)

Yoast search engine optimization is a well-liked WordPress plugin that helps optimize your web site’s content material for engines like google and readability. Whereas the plugin provides a free model, the Premium model consists of further options.

Yoast is invaluable for optimizing weblog posts and touchdown pages.

The Premium model’s means to optimize for a number of key phrases and supply inside linking solutions has helped us create extra complete content material.

Attributable to its seamless integration, Yoast search engine optimization has develop into a staple software for WordPress customers. This plugin provides on-page optimization options immediately throughout the WordPress interface.

Certainly one of Yoast search engine optimization’s key strengths is its twin give attention to search engine optimization and content material readability. The software gives real-time suggestions on search engine optimization elements whereas providing solutions to enhance readability.

The plugin provides particular, easy-to-implement solutions for enhancing numerous features of on-page search engine optimization, making it simple to make use of no matter ability stage.

Potential Drawbacks:

• Restricted to WordPress web sites.
• Some superior search engine optimization duties could require further instruments.

Suggestions And Tips:

• Use the “Readability Evaluation” to make sure your content material is partaking and straightforward to learn.
• Leverage the “Inside Linking Solutions” to spice up your web site’s hyperlink fairness and topical relevance.
• Optimize for semantic variations by utilizing the “A number of Focus Key phrases” characteristic.

Finest Hack:

• Use Yoast’s “Schema” characteristic so as to add structured knowledge markup to your content material. This can assist your pages stand out within the search outcomes with wealthy snippets.

Value Vary:

12. Woorank

Woorank is a web-based search engine optimization audit and monitoring software that gives insights and proposals for enhancing your web site’s search visibility.

Woorank excels at fast, high-level search engine optimization audits. The software’s user-friendly interface and actionable suggestions make it simple to establish and prioritize key search engine optimization duties, even for newcomers.

Woorank presents advanced search engine optimization ideas in a digestible format, offering easy suggestions you possibly can readily perceive and implement.

The software gives a holistic view of a web site’s search engine optimization efficiency, permitting you to establish and tackle numerous features of your technique.

Woorank’s pricing construction is designed to accommodate totally different wants and budgets. The platform provides versatile plans, making it accessible to small companies and particular person customers.

Potential Drawbacks:

• Audit insights might not be as in-depth as another specialised audit instruments.
• Key phrase knowledge and backlink evaluation could also be much less complete than standalone instruments.

Suggestions And Tips:

• Use the “Priorities” characteristic to give attention to the highest-impact optimization alternatives first.
• Leverage the “Key phrase Device” to establish long-tail key phrases and content material gaps.
• Arrange weekly or month-to-month studies to trace progress over time.

Finest Hack:

• Make the most of Woorank’s “Web page-Degree Evaluation” to look at particular pages in your web site to uncover opimization alternatives.

Value Vary:

• $19.99 – $199.99 per 30 days.

13. Ubersuggest

Ubersuggest is an reasonably priced, all-in-one search engine optimization software that gives key phrase solutions, competitor evaluation, and content material concepts.

The software goals to make search engine optimization accessible to companies of all sizes.

Ubersuggest has gained reputation within the search engine optimization neighborhood largely attributable to its aggressive pricing construction.

Regardless of its affordability, Ubersuggest delivers complete search engine optimization knowledge and insights. Customers can entry data on key phrases, backlinks, content material concepts, and competitor evaluation, all inside a single platform.

Certainly one of Ubersuggest’s strengths lies in its means to supply actionable suggestions. The software doesn’t simply current knowledge; it provides particular solutions for enhancing numerous features of search engine optimization efficiency.

Potential Drawbacks:

• Knowledge might not be as in depth or up-to-date as another instruments.
• Restricted superior options in comparison with extra complete platforms.

Suggestions And Tips:

• Use the “Key phrase Concepts” characteristic to uncover long-tail alternatives and content material gaps.
• Leverage the “Prime Pages” evaluation to establish competitor content material that’s performing effectively.
• Verify the “search engine optimization Analyzer” for fast, actionable insights on enhancing your pages.

Finest Hack:

• Make the most of Ubersuggest’s “Content material Concepts” characteristic to generate weblog publish matters and descriptions. The software analyzes top-ranking content material on your goal key phrases and gives solutions for headings, phrase rely, and associated key phrases to incorporate.

Value Vary:

14. Raven Instruments

Raven Instruments is an all-in-one search engine optimization and digital advertising platform providing analysis, evaluation, and reporting instruments.

Raven Instruments is especially helpful for search engine optimization reporting. The {custom} report builder helps you to pull knowledge from a number of sources (e.g., Google Analytics, Google Search Console, social media) right into a single, branded report, saving effort and time.

Raven Instruments covers numerous features of on-line advertising, together with pay-per-click promoting, social media administration, and content material advertising. This all-in-one method permits you to handle a number of aspects of your digital technique inside a single platform.

Raven Instruments integrates with a variety of third-party instruments and platforms. By centralizing data from totally different instruments, Raven Instruments helps streamline workflows and enhance effectivity.

Potential Drawbacks:

• Some superior options (e.g., competitor evaluation) might not be as sturdy as standalone instruments.
• Reporting options could also be overkill for smaller groups or shoppers.

Suggestions And Tips:

• Use the “Website Auditor” to often monitor your web site for technical search engine optimization points and prioritize fixes.
• Arrange “Automated Experiences” to tell shoppers or stakeholders of key metrics and progress.
• Leverage the “Analysis Central” software to entry key search engine optimization metrics whereas engaged on the platform.

Finest Hack:

• Make the most of Raven Instruments’ integration of Google Analytics targets. You possibly can report how your search engine optimization efforts affect bottom-line metrics like conversions and income by syncing your GA targets with Raven.

Value Vary:

15. Lumar

Lumar, beforehand generally known as Deepcrawl, focuses on web site crawling and monitoring.

The software identifies numerous technical search engine optimization points, together with damaged hyperlinks, redirect chains, indexability issues, and different elements impacting search engine efficiency.

It additionally excels in precisely rendering and crawling JavaScript-heavy web sites.

The platform provides customizable knowledge extraction and reporting options, permitting you to tailor your analyses and studies to particular wants.

In apply, Lumar is taken into account invaluable for large-scale technical search engine optimization audits. The automated crawling surfaces points that may be tough to catch manually, whereas monitoring ensures new issues are flagged as they pop up.

Potential Drawbacks:

• Extra slim give attention to technical points in comparison with all-in-one search engine optimization platforms.
• Larger pricing for an enterprise-grade crawling resolution.

Suggestions and Tips:

• Arrange {custom} checks and extractions to hone in in your greatest tech search engine optimization considerations.
• Combine with analytics instruments to correlate technical points with efficiency impacts.
• Use the automated monitoring to validate fixes had been applied appropriately.

Finest Hack:

• Make the most of Lumar’s knowledge extraction capabilities. You possibly can extract key web page parts like titles, meta descriptions, and so forth. to cross-reference in opposition to search engine optimization checklists or revise optimizations.

Value Vary:

16. Sitebulb

Sitebulb is a desktop search engine optimization software that excels at in-depth technical audits and web site crawls. It’s a go-to for businesses and freelancers needing detailed web site evaluation.

It extracts key web page parts, integrates with analytics and rank monitoring instruments, and provides versatile reporting choices.

Sitebulb’s actual power is its means to current advanced web site points in an accessible format, making it invaluable for professionals conducting thorough web site audits.

Its user-friendly interface coupled with highly effective evaluation capabilities makes it a standout alternative for technical search engine optimization work.

Potential Drawbacks:

• Desktop software program requires native set up.
• Extra slim specialization in technical crawling vs all-in-one search engine optimization platforms.

Suggestions and Tips:

• Leverage Sitebulb’s knowledge extraction for exports of key on-page parts.
• Combine with third-party instruments for added context (e.g., rankings, analytics).
• Use the Mission Comparability mode to trace adjustments between crawls over time.

Finest Hack:

• Make the most of Sitebulb’s {custom} extraction hooks to tug in knowledge from your individual databases or APIs, enriching the crawl evaluation.

Value Vary:

• $13.50 – $245 per 30 days.

What To Keep away from When Selecting A Paid search engine optimization Device

When selecting a paid search engine optimization software, hold an eye fixed out for these potential points:

• Don’t fall for instruments that do all the pieces however excel at nothing. Give attention to people who nail the options essential to your search engine optimization recreation plan.
• Your software needs to be simple to understand. It’ll gradual you down if it’s a ache to study or navigate. Make the most of free trials to test-drive earlier than shopping for.
• The software’s worth lies in its knowledge high quality. Be skeptical of inconsistent or outdated information. Search for transparency about knowledge sources and replace schedules.
• Your search engine optimization software needs to be suitable together with your different advertising instruments. To streamline your workflow, examine for compatibility with platforms like Google Analytics, Search Console, or WordPress.
• Even top-notch instruments might be tough generally. Intention for suppliers with responsive, educated assist groups. Learn evaluations or ask fellow search engine optimization professionals for his or her take.

By sidestepping these pitfalls and figuring out instruments that suit your wants, you’ll make a sensible funding.

Bear in mind, instruments are simply a part of the equation – your search engine optimization know-how is what actually drives outcomes. Mix stable instruments together with your experience, and also you’ll be set for improved rankings and site visitors.

Why Paid search engine optimization Instruments May Be Value The Funding

Paid instruments provide key benefits:

• Paid instruments have bigger databases and supply extra complete knowledge on key phrases, backlinks, and competitor insights.
• Many paid instruments embody options like web site audits, rank monitoring, and content material optimization that may elevate your search engine optimization.
• Paid instruments can cut back your time on handbook search engine optimization work by automating duties.
• With entry to the identical instruments as prime search engine optimization professionals, you possibly can acquire a aggressive benefit and stage the enjoying subject.

The Proper Device Relies upon On Your Wants

Paid search engine optimization instruments can present a aggressive benefit over free instruments. The suitable one relies on your wants, funds, and focus areas.

All-in-one suites like Semrush, Ahrefs, and Moz are perfect for businesses and in-house groups that want a complete resolution.

Specialised instruments like Ahrefs, Majestic, and CognitiveSEO are helpful for centered hyperlink evaluation and acquisition.

Technical search engine optimization specialists ought to think about web site crawling instruments like Screaming Frog, whereas content material groups could profit from instruments like Semrush and Searchmetrics.

With the numerous high quality choices obtainable, investing in paid instruments is commonly effectively price the price for critical search engine optimization professionals.

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