The web is a trove of quotes and statistics, leaving breadcrumb trails over time that may make it nearly not possible to search out the unique supply. For instance, do you know that the well-known statistic the place 70% of companies fail can’t truly be attributed to an unique supply?
So, subsequent time you’re searching for a juicy statistic to throw right into a pitch deck and assist your level, ask your self if it actually represents the story as issues are at this time.
At BrightLocal, we’re huge on integrity. That’s why we’ve curated this record of up-to-date, verified native search engine marketing statistics for 2025. Utilizing a lot of our personal native search engine marketing analysis, in addition to statistics sourced from different reliable publishers, you’ll discover essentially the most related native advertising stats under.
Basic Native Search Statistics
What share of on-line searches have native intent?
In accordance with a Google official presenting at Secrets and techniques of Native Search in 2018, 46% of search queries have native intent (Search Engine Roundtable, 2018).
It’s troublesome to discover a extra up-to-date statistic particularly on the intent of search engine queries, so we’ve supported this information with more moderen search conduct statistics within the Shopper Search Habits part.
- Native search queries present the next kinds of ends in Google’s first ten natural outcomes:
- Enterprise web sites (47%)
- Directories (31%)
- Enterprise mentions (16%)
- Boards and discussions (7%)
(Enterprise Listings Visibility Examine, 2024)
Shopper Search Habits
- 80% of US customers search on-line for native companies on a weekly foundation, and 32% seek for them every day (SOCi Shopper Habits Index, 2024).
- 61% of customers use enterprise info websites (like Google, Yelp, Tripadvisor, Higher Enterprise Bureau) to search out details about an area enterprise that’s new to them or that they haven’t used earlier than (Native Enterprise Discovery and Belief Report 2023).
- 42% of searchers click on on Google map pack outcomes for native queries (Backlinko, 2024).
- 72% of customers use Google to seek for native enterprise info, however this drops to 61% for 18-24 12 months olds (SOCi Shopper Habits Index, 2024).
- 67% of 18-24 12 months olds use Instagram for native enterprise info, adopted by 62% utilizing TikTok (SOCi Shopper Habits Index, 2024).
- 62% of customers would keep away from utilizing a enterprise in the event that they discovered incorrect info on-line (Native Enterprise Discovery and Belief Report, 2023).
- 47% of customers would search for an alternate enterprise close by if the one they supposed on visiting was closed (SOCi Shopper Habits Index, 2024).
- 2 in 3 US customers have already decided about what they’re going to purchase earlier than they go to a bodily retailer (Suppose with Google, 2023).
- 29% of customers encountered companies not stocking the merchandise in-store that they mentioned they did on-line a minimum of as soon as a month in 2023 (Native Enterprise Discovery and Belief Report, 2023).
- 40% of customers go to Google when researching or planning a purchase order they plan to make in a bodily retailer (Suppose with Google, 2021).
- 65% of US customers strategy vacation procuring with a mixture of on-line and in-store spending (Suppose with Google, 2024).
Native Enterprise Evaluation Statistics
Discovering and Evaluating On-line Evaluations
Evaluation Stars and Rankings
AI in Native Search
Utilizing AI for Search
Native Entrepreneurs and AI
- 88% of multi-location entrepreneurs are utilizing generative AI inside their organizations (Model Beacon Report, 2024).
- 36% of of high-performing manufacturers are utilizing AI to ‘a terrific extent’ of their advertising, in comparison with 13% of average-performing manufacturers (Model Beacon Report, 2024).
- 59% of native company entrepreneurs wish to develop their AI and machine studying abilities in 2025 (Native Advertising Trade Survey, 2024).
- 32% of US adults mentioned that they assume AI would supply a greater expertise and consequence than typical search when searching for an area enterprise (Close to Media, 2024).
Customers and AI
Native Search Trade Statistics
- 94% of high-performing manufacturers have a devoted native advertising technique, in comparison with 60% of common performing manufacturers (Model Beacon Report, 2024).
- 86% of native entrepreneurs say their shoppers are conscious of how new developments in search might affect their enterprise visibility and rankings (Native Advertising Trade Survey, 2024).
We hope this record evokes you to kickstart your native advertising methods for 2025 and past.
Suppose we’ve missed any essential figures? Please be happy to get in contact with the content material staff, drop us a be aware in The Native Pack, or catch us on LinkedIn, Blue Sky, or X
Sammy is BrightLocal’s Content material Advertising Supervisor, specializing in creating marketing-leading insights into what drives visibility, rankings and search success for native companies.