Relating to digital advertising and marketing, it generally looks like every part’s been executed earlier than.
Browse YouTube or scroll by way of TikTok on any given day, and also you’re more likely to see the identical codecs time and again.
But, there are at all times a couple of creators who’re in a position to stand out, publishing distinctive and never-before-seen movies.
So, how do you give you video content material concepts which might be uniquely new and uniquely you?
On this information, we’re sharing some unusual methods to make use of video in your advertising and marketing, plus how you can get the artistic juices flowing to give you your individual artistic video concepts.
Suppose Outdoors The Field With Your Video Advertising
If you wish to give you 100% distinctive video concepts, it’s essential suppose exterior the field. Simpler mentioned than executed, proper?
In any case, producing “artistic” content material concepts is sort of like “don’t consider the White Elephant” (for us nerds, Ironic Course of Principle): The whole lot you’ve already seen earlier than is more likely to affect your artistic considering.
However like ChatGPT, it’s all about giving your self the appropriate prompts. Listed here are among the artistic catalysts I like to make use of to drum up distinctive, on-brand video concepts:
1. Be The Development
Each “development” that’s sizzling on TikTok began as a novel idea.
From the “GRWM: Get Prepared With Me” development to the “Bounce When She Stroll” trending audio, every video development started with one thought.
You merely received’t know if or when one thing will go viral, so don’t be afraid to be that first video.
If a sure audio makes you chuckle or a picture sparks an thought, lean into it.
In case you encounter a scenario that feels relatable to your viewers, flip it right into a skit or tutorial.
Most of the finest tendencies begin as uncooked, genuine conditions. The secret’s to create content material that’s genuine however with your individual distinctive twist.
Suppose:
- Does this state of affairs, audio, picture, and so on., appear relatable to my viewers?
- What’s an sudden spin I can placed on this that nobody’s executed but?
- Is my thought goofy, quirky, or enjoyable – however surprisingly easy?
Typically, you’ll hit gold; generally, you received’t. The intention shouldn’t be to pressure virality.
The intention needs to be to create one thing enjoyable and fascinating. If it’s good, others will need to recreate it. Then, you may end up changing into the development.
2. Entertain The Hypothetical
In video advertising and marketing, there aren’t any guidelines. (Properly, there are, however in the case of creativity, the sky is just about the restrict).
There’s an enormous alternative to show conventional ideas on their head, problem peoples’ assumptions, and, let’s face it, ruffle some feathers in your business.
Entertain the hypothetical. Ask the “what if” questions, after which play out the state of affairs in your video content material.
For instance:
- What if the key to happiness wasn’t private fulfilment, however espresso?
- What if, within the search engine optimization business, content material wasn’t king however queen?
- What if canine individuals and cat individuals lived in separate societies?
- What if social media influencers had been from Venus and everybody else was from Earth?
I do know these questions appear ridiculous, however that’s the purpose. In case you’re attempting to capitalize on video content material concepts that aren’t performed out, it’s a must to break the mould.
The enchantment of those matters is that they seize customers’ consideration, particularly if the conclusion isn’t what’s anticipated.
This immediate works even higher if you’ll be able to relate the hypothetical state of affairs to your business, both flipping the script on a standard idea or providing contrasting recommendation to that of different “consultants” in your discipline.
3. Develop into A Mixologist
Viewers are intrigued when two seemingly unrelated ideas are mashed up collectively.
Advertising and horseback using? Ecommerce and the nail salon? Christmas morning and physician’s appointments? It’s time to follow your video mixology abilities.
You’d be shocked what number of connections exist between advertising and marketing a enterprise and on a regular basis ideas.
I imply, we see it on a regular basis on LinkedIn, with influencers sharing what their morning cup of Joe taught them about lead era. The sort of content material works as a result of it’s sudden, random, and will get individuals considering.
Listed here are a couple of examples:
- “Fishing and Consumer Retention: The way to Preserve ‘Em on the Line”
- “My Go to to the Nail Salon Was a Good Metaphor for Product Advertising…”
- “I Rage Stop My Enterprise. Video Video games, Advertising, and Painful Classes”
Strive being a video advertising and marketing mixologist. Take into account how two unrelated ideas can come collectively, after which tie the teachings into your model or business.
4. “Steal” From Different Industries
Industries are typically siloed from one another. Do Kim Kardashian followers know what’s happening in crypto, or vice versa? Possibly. But it surely’s much less seemingly these viewers obtain the identical video feed. You need to use this to your benefit.
Take a gander at what’s trending in different industries. That is simply achieved by doing a key phrase search on Instagram, YouTube, or TikTok.
After a couple of scrolls, you’ll get a way of what matters and codecs are performing nicely and maybe give you some concepts in your personal discipline.
As an example, the “GRWM” development has been sizzling within the magnificence and vogue business for some time, however not a lot in advertising and marketing.
Say you’re attempting to develop your private model. A “GRWM as a Full-Time Net Designer” may be a contemporary idea along with your followers.
One other instance may be the “#WomeninMaleFields” development, the place creators make ironic jokes about ladies working in male-dominated industries and navigating the relationship scene.
In case you’re a product designer, maybe you capitalize on this development with a video like, “Did your boyfriend assist you sketch that prototype? #ProductDesigner.”
Whereas I don’t suggest really stealing total video concepts, you’ll be able to acquire inspiration by scrolling by way of different business video feeds, and making use of sizzling tendencies to your individual area of interest.
5. Up The Interactivity Issue
With synthetic intelligence (AI) and augmented actuality (AR) expertise at its prime, there are such a lot of methods so as to add interactive parts to your movies.
The place most creators play it protected with “speaking head” movies, you may get artistic with AR-enabled components and “gamified” experiences.
As an example, in case you personal a legislation agency, you possibly can create a video that simulates a digital session, whereby viewers can “meet with” an lawyer, navigate the consumption course of, and obtain a step-by-step walkthrough of submitting their case.
This may occasionally require superior technical abilities, however you’ll be able to work with a designer to create 3D fashions of your workplace, utilizing digital mannequin instruments like Blender.
Or, you possibly can design a “select your individual journey” video sequence that takes viewers by way of a novel storyline.
For instance, the authorized course of for purchasing a house, beginning a enterprise, or submitting a private harm declare. Customers can choose their very own selections, affect the result, and even work together with a digital authorized skilled.
With all of in the present day’s tech at our fingertips, creating personalised experiences and interactive worlds is simpler than ever.
6. Do The Time Warp
Conventional “earlier than and after” movies are performed out. Time-lapse movies are in. As a substitute of evaluating earlier than and after pictures of buyer outcomes, create movies that present their journey in motion.
Whether or not it’s a health program, a house renovation, or an overhaul of a shopper’s lead era technique, time-lapse movies inform a narrative and make viewers really feel like they’re a part of the method.
Pair this content material with a voiceover, actual testimonials, and captions, and also you’ve acquired your self a fascinating video.
These movies are simple to make with the assistance of transitions in video enhancing software program like iMovie, or with the assistance of an expert video editor.
7. Reside Video Is Not Lifeless
Reside video streaming, like Fb Reside, has been round for some time, however many extra platforms have began providing an array of dwell video capabilities.
This presents new alternatives to transcend commonplace pre-recorded movies.
Listed here are a couple of methods to leverage dwell video platforms:
- Fb Reside: Nice for rising a neighborhood, conducting Q&A periods, and sharing tutorials. Integrates straight with Fb Pages, Teams, and Occasions.
- YouTube Reside: Superb for long-form movies and reaching a big viewers. You’ll be able to embed dwell streams in your web site or share by way of hyperlinks. Contains Tremendous Chat and Tremendous Stickers options for monetization.
- Instagram Reside: Affords interactive options like polls, questions, and dwell visitor invitations. Nice for behind-the-scenes footage, influencer collaborations, informal chats, and fast ideas.
- LinkedIn Reside: Superb for B2B companies and thought leaders trying to attain different professionals. Reside streaming options for webinars, business updates, and Q&A periods.
- TikTok Reside: Greatest fitted to reaching youthful audiences and fostering real-time engagement. Contains gifting and tipping choices for monetization. Superb for fast tutorials, influencer promotions, and viewers Q&A.
What’s cool is that dwell movies can generally be downloaded and reposted as static movies later.
For instance, Fb Reside has a “obtain” perform the place it can save you your dwell video session after which add it to different platforms, like YouTube or Instagram.
Video: Your Model’s Digital Benefit
Manufacturers that leverage video in artistic, modern methods can earn dividends of their advertising and marketing efforts.
Don’t underestimate the attain and affect of relatable, genuine content material. When you have a novel thought with respectable manufacturing high quality, you’ll be able to simply be the subsequent sizzling development.
You don’t must be a video advertising and marketing skilled to succeed. Typically, probably the most impactful movies are primarily based on concepts drawn from on a regular basis life.
Search for inspiration in your work, environment, and buyer tales. Then, add your distinctive spin to create a video that resonates along with your viewers and cuts by way of the noise.
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