Each developer, from solo indie devs to large mega-corporations, has dreamt of Apple selecting them as a featured app on the App Retailer. There are thousands and thousands of apps within the retailer, and when featured, yours is on the high of the heap. No less than for a couple of days.
Earlier than I am going additional, it’s vital to know I do know little or no concerning the inner decision-making course of by which apps get featured. I do know there are editorial groups who make choices and that there are totally different groups for various areas, however that’s about it!
When the App Retailer first launched, I believe the apps that acquired featured have been doubtless sourced by the editorial groups themselves. I think about they’d discover apps that they thought have been attention-grabbing and get suggestions from different Apple workers. There wasn’t any formal exterior nomination course of that I do know of.
As time went on, although, that modified. I’m undecided what type the primary course of took, but when I keep in mind accurately, it began as an e mail tackle after which turned a type you may fill in. In addition they began to write down nice guides on methods to enhance your possibilities of them selecting your app. The frequent notion was that it was a closed and secretive course of, however the doorways to nominating apps opened up a few years in the past.
Issues modified once more final week as the method turned much more structured. Right here’s the total Developer Information announcement, however the gist of it’s which you could now submit and monitor the standing of requests to have an app featured. You possibly can choose the kind of characteristic you’re nominating your self for, like when you add new content material or improve your app’s performance. You can too save draft variations earlier than you submit, and see who in your staff final edited a submission. It appears to be like nice.
The opposite factor that this variation normalises is that it’s OK, and even inspired, to submit your app for that includes frequently. I’ve spoken to many individuals who submitted their apps as soon as after they launched after which by no means once more. Irrespective of whether or not your app has been featured earlier than or not, each time you do one thing vital to your app is one other alternative. It’s at all times value contemplating whether or not your newest replace may tip the scales within the eyes of a reviewer.
In fact, none of this makes it any simpler to steer the editorial staff that they need to select your app. That job stays with you and stays as difficult because it at all times was! I really like the brand new adjustments to App Retailer Join, although.
Dave Verwer  