Google has rolled out a brand new function for Google Enterprise Profiles that makes it simpler to gather buyer evaluations.
Now you can generate customized QR codes that, when scanned, direct prospects straight to your small business’s evaluation web page.
Google introduced the replace right this moment on X:
Now you can create easy-to-scan QR codes that take prospects on to your GBP, encouraging them to depart extra evaluations.
In your desktop, go to your Enterprise Profile and click on on “ask for evaluations”. Observe the directions to generate a hyperlink or a QR code. Voila! pic.twitter.com/GX0HnLmAp6
— Google Enterprise Profile (@GoogleMyBiz) March 4, 2025
Tips on how to Entry the Function
You’ll be able to entry the QR code generator by following these steps:
- Go to your Google Enterprise Profile dashboard on desktop
- Click on on the “ask for evaluations” choice
- Observe the on-screen directions to generate both a direct hyperlink or a QR code
The system presents a number of sharing choices, together with E mail, WhatsApp, and Fb.
What This Means For Companies
This replace provides you extra methods to extend evaluation quantity with minimal friction. QR codes might be displayed at bodily places, added to receipts, or included in post-purchase communications.
Assessment amount and high quality can improve native search visibility. Whereas evaluations don’t affect search rankings, they have an effect on Google’s native pack.
See extra:
Clients Extra Prepared To Write Critiques
On the subject of native search, I lined a related examine earlier this week that finds prospects are more and more prepared to put in writing evaluations.
BrightLocal analyzed 15 years of knowledge and decided that prospects are rising extra conscious of the significance of evaluations. This consciousness makes them extra desirous to contribute their ideas and opinions.
The examine reads:
“… regardless of the challenges of sustaining a constant stream of latest evaluations, customers are overwhelmingly prepared to put in writing one. It’s all about giving them a robust motive to take action (AKA a memorable expertise) and catching them on the proper time.”
See extra:
Larger buyer consciousness is a double-edged sword, the examine factors out.
Whereas persons are extra prepared to put in writing evaluations, they’re much less trusting of general evaluation scores. This implies prospects seek the advice of “different” sources like TikTok and YouTube along with checking Google evaluations.
As you make the most of this QR code function to collect extra evaluations, keep in mind that it’s necessary to be seen throughout a number of platforms to achieve right this moment’s prospects.
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