The fast evolution of technological innovation is actually fascinating, but when there’s something that intrigues me extra, it’s the subtle chemistry of the individuals, tales, and experiences that form how know-how is used on daily basis. The outcomes of cloud adoption are formed dramatically by the individuals and their tradition. These tales present firsthand how know-how and custom mix to kind cloud cultures.
In our first three episodes, in Poland, Sweden, and the United Kingdom, we explored how the individuals in these nations have taken necessary leaps in delivering new revolutionary applied sciences, and the underlying tradition that helped them get there in distinctive methods. Conversations with companions and clients in these areas gave me a definite view into how a lot of an impression historical past has on the current and future markets. Poland is fearless, leaping proper in and courageously taking over new challenges. Sweden, then again, is formidable, remodeling easy concepts into international successes. In the UK, their towering aspirations gasoline their dedication to producing premium outcomes. The improvements they’ve created within the cloud are reflective of the distinctive historical past and traditions they imbue. It made me curious to be taught extra. In our fourth episode, we flip our consideration to a different European nation, and uncover a cloud tradition in Italy.
Italy: Having fun with the second
I’ve at all times been enamored by Italian tradition. In my go to to Milan, Italy, I visited a powerful cathedral, explored extraordinary paintings, tasted distinctive cuisines, skilled an Italian cup of espresso, witnessed the well-known Italian fashions, and even took an extended drive within the countryside in an attractive sportscar. Whereas there, I seen a typical theme. These easy pleasures are loved by Italians on daily basis. These lovely experiences enable them to decelerate and respect every second.
I like that Italy has its personal method of doing issues—and that it stays true to how they innovate as effectively. Reminding us to contemplate the fantastic thing about life, the appeal of simplicity, and the way we are able to use know-how to raise on a regular basis moments into highly effective emotions. It’s a Cloud Tradition that understands true buyer satisfaction is twofold: You’ve got your product AND the enjoyment of the expertise you’ve constructed round it.
“The know-how is one thing that touches each a part of our enterprise, with velocity, flexibility and transparency. The cloud know-how is straight linked to how our finish clients expertise every cup of Lavazza espresso.” —Fabio Rangaioli, Info Expertise World Director of Lavazza Group.
Our conversations with clients and companions helped me see how the highly effective winds of innovation which have converged with native customs, values, and methods of dwelling in Italy, helped create one thing distinctive.
How are Italian clients utilizing the cloud?
These conversations helped uncover simply how far Italian corporations will go to prioritize distinctive experiences, permitting life to decelerate just a bit bit to benefit from the current second. Under are only a few of the Italian clients who’re remodeling their companies to adapt to the rising wants of their clients in Italy, and past:
- Zegna established as a material maker in 1910 and is internationally acknowledged as a number one international luxurious menswear model. Zegna constructed their popularity on high-quality materials, notably cashmere and wool, and a refined expression of magnificence for males. Their ZEGNA X system permits for a customized purchasing expertise utilizing a 360 configurator that makes it doable for the corporate to satisfy the wants of purchasers the place they stay—which is more and more extra in a digital area.
- CREA is the principal Italian analysis group devoted to the agricultural meals provide chains, working below the Italian Ministry of Agriculture, Meals Sovereignty, and Forests. They’ve twelve analysis facilities that cope with animal husbandry, aquaculture, plant diet, soil fertility, mechanics, robotics, genomics, and bioinformatics. With the primary impression of agriculture on meals, CREA is strongly dedicated to acquiring high quality and wholesome meals to convey to the desk of Italians.
- Lavazza Group is a number one producer of espresso merchandise, primarily based in Turin. Since their begin in 1895, the corporate has strived to keep up the identical values as their first little espresso store, whereas rising their enterprise to greater than 140 nations worldwide, with over 30 billion cups of espresso produced yearly. To enhance the espresso expertise, they use the cloud to observe the well being of their espresso machines to make sure it would produce the right cup of espresso.
Be taught extra on how the cloud is impacting trendy enterprise
Expertise doesn’t outline individuals and tradition however as a substitute tradition defines know-how and the way we use it. The cloud tradition in Italy has proven me how we are able to use know-how to raise on a regular basis moments into highly effective experiences. Milan, Italy, is dwelling to one in every of our latest datacenter areas, supporting the Microsoft Cloud. Italian clients are already profiting from a broad set of Azure companies from this new area, serving to them meet native information residency and compliance necessities whereas permitting them to check the bounds of innovation with trendy options to attain their enterprise targets and aspirations. As we transfer into this subsequent period of digital transformation, with AI on the forefront, our mission has by no means been extra necessary—to empower each individual on the planet to attain extra. Everybody has a task to play in creating a greater world and at Microsoft we merely wish to present the instruments and sources to take action.
Watch the Cloud Cultures: Italy episode immediately.