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Infinity Group acquires RedkiteCRM to drive social housing digitisation


Infinity Group, a Microsoft-focused cloud companies, safety and enterprise purposes associate within the UK, has acquired RedkiteCRM, one of many few Microsoft-focused Housing Administration System suppliers serving the social housing sector.

RedkiteCRM offers deep business experience and devoted IP catering to the distinctive challenges confronted by housing associations managing tenant communications and operations. In a match with Infinity Group, all their tailor-made options are constructed on Microsoft Dynamics 365 Buyer Expertise, CRM, Enterprise Central and Energy Platform. 

The acquisition sees Infinity Group develop to 150 full-time workers whereas increasing its buyer base and capabilities to ship hyper-focused options to the social housing sector. These embrace digitising communications and automating processes throughout damp and mold, hire arrears, hire accounting, compliance, allocations, repairs, hearth security, buyer companies and asset administration. It additionally offers a single supply of reporting for all interactions.

Rob Younger, CEO, Infinity Group, stated: “The RedkiteCRM workforce has constructed an exceptional proposition and experience that may allow us to supply one thing actually impactful. The social housing sector is asking out for transformative know-how change, as associations take care of mounting resident challenges and points arising from inflation and the cost-of-living disaster.

“We stay up for working with the workforce to construct extra options to take away time-consuming guide processes whereas offering larger assist to tenants.”

Andy McCormick, director of housing, RedkiteCRM, stated: “Becoming a member of Infinity Group is a strategic transfer that may mix our experience and tailor-made strategy with their scale, delivering on our shared imaginative and prescient for the social housing sector. Associations must be liberated from legacy techniques to unlock larger efficiencies and higher methods of partaking with residents”.

Infinity Group intends to construct on RedkiteCRM’s providing, incorporating applied sciences equivalent to Microsoft Copilot and IoT to deliver the facility of AI to clients within the housing sector.

Eleri Gibbon, channel companions director, Microsoft UK, stated: “It’s been thrilling to see Infinity Group’s progress over the previous few years and I’m actually excited by the acquisition of RedkiteCRM—this is not going to solely bolster their deep business experience throughout the housing sector, however their devoted IP that builds on Dynamics 365 and Energy Platform is ready to ship impactful change in a sector that’s crying out for transformation.”

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