You could have seen this large honking new LSGSEO emblem in the midst of the homepage. I believed it would advantage an evidence.
Just a few years in the past, a number of the crew felt strongly that calling ourselves “Native” search engine marketing Information made it appear to be all we did was Native search engine marketing and was complicated and put individuals off. The reality was that about 50% of our shoppers have at all times come from non-“Native” shoppers – eCommerce, Media, B2B SaaS, and many others. The crew additionally hated the brand. They felt it was “quaint” and “dorky”.
That made me smile, as a result of that was precisely the intent.
Once we designed it like 10 years in the past, the concept was to sign we had been like your pleasant, trusted neighborhood mechanic. I feel it labored for our largely Boomer shoppers, however that was then, and now we’re working with numerous Millennial sorts and I assume Uncle Joe’s search engine marketing & Brew will not be the correct vibe.
Additionally, just about each consumer instantly forgets our identify as quickly as they signal the deal. To them, we’re “Native search engine marketing,” or simply “Native,” or typically “LSG.”
So we determined to offer ourselves a contemporary new look, make issues simple for everybody, and pseudo-rebrand as LSGSEO.
I say “pseudo” as a result of as you may see, LocalSEOGuide.com continues to be kicking.
You’ll discover now any hyperlink on this web site associated to our search engine marketing companies now goes to LSGSEO.com. The purpose with this web site is to over time flip it really right into a Native search engine marketing Information. I imply we have now the exact-match area identify, and a good quantity of content material, however we have now positively suffered from cobblers’ footwear syndrome. The previous 18 years I assume we’ve had the great fortune of being too busy to actually flip this web site into what it ought to have been.
We’ll get there.
Within the meantime, in the event you want some Native, or non-Native search engine marketing assist, I hear this firm LSGSEO is fairly good…