Netflix’s partnership with Reliance Jio hasn’t yielded the anticipated progress in India. A report by AllianceBernstein, as lined by TechCrunch, reveals Netflix’s 6.5 million subscribers, trailing behind Amazon Prime Video’s 20 million and Disney+ Hotstar’s 40 million.
A major problem for Netflix in India is its sparse native content material. Solely 12% of its titles are native, whereas Prime Video boasts 60% home content material. Regardless of efforts to advertise Indian originals, Netflix lags behind opponents in providing various regional content material.
Rising markets include distinctive challenges. AllianceBernstein analysts observe that streaming companies in these markets compete not simply with one another but in addition with cheaper linear TV and Web video. Platforms like YouTube dominate in India, making it a key progress space for social media.
A strategic partnership to spice up Netflix’s progress in India
Netflix joined forces with Jio Platforms, owned by billionaire Mukesh Ambani, to entry Jio’s huge consumer base. Whereas JioCinema good points reputation with its diversified content material, the Netflix-Jio collaboration goals to reinforce its attain in India.
TechCrunch reported in August that the partnership supplied Jio’s 450 million Indian customers simpler entry to Netflix. This transfer was a part of Netflix’s technique to penetrate the Indian market. But, it nonetheless struggles to rival the subscriber rely of opponents like Prime Video and Disney+ Hotstar, who’ve higher catered to native tastes.
