Be a part of us as we have a look at how your on-line status and native advertising methods can drive income for your corporation, whereas avoiding pitfalls alongside the best way.
With visitor Raj Nijjer of Edge, we’ll dive into the income impacts that your on-line status can have, and why this status constructing needs to be essential in your planning.
Be a part of your host Loren Baker, as he and Raj talk about the way to keep away from wasteful methods of native advertising and multi-location companies, plus a pair tips about how an excellent status can assist entice and retain prime expertise.
[01:14] – Raj’s Background and Journey to Edge.
[02:44] – Edge’s Idea of Worker-Pushed Development and Its Connection to Google Evaluations.
[10:34] – How Evaluations Contribute to Native web optimization.
[11:27] – Buyer-Going through Finish: In-Depth Evaluations and Personalization.
[13:24] – Standing Out in Cutthroat Competitors: Franchises and Service Companies.
[14:37] – Motivating Workers and Clear Recognition By means of Evaluations.
[20:49] – Status Administration and Injecting Worker Recognition.
[45:06] – Worker Retention Throughout Challenges Like The COVID-19 Pandemic.
We encourage companies to amplify constructive evaluations and study from the unfavourable evaluations. – Raj Nijjer, 5:34
Not solely does the model win and the enterprise win, however workers can really feel nice or an individual can really feel nice in regards to the job that they’ve achieved. – Raj Nijjer, 9:21
Optimistic evaluations are so essential. There’s one stat I learn in your web site…53% of consumers received’t go to a enterprise rated below 4 stars. – Loren Baker, 15:21
I feel the injection of motivating and recognizing your workers whereas they’re doing this service is one thing that we’re very pleased with, as a result of we will see which workers are doing very well. After which you’ll be able to duplicate that. – Raj Nijjer, 21:44
Our purpose is to marry the advertising with operational excellence. You need to maintain folks accountable, particularly in the event you’re rewarding them. – Raj Nijjer, 30:53
I feel one factor COVID taught each enterprise proprietor is worker retention and the way laborious it’s been to search out folks and when a displacement occurs, it actually jeopardizes your corporation in the event you don’t plan it properly. So that you need to preserve your superstars, don’t ever lose your superstars. – Raj Nijjer – 41:10
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Raj is Head of Advertising and marketing for Edge, an employee-driven development platform for service manufacturers. Beforehand, he was the CMO of Refersion (acquired), and held govt advertising roles at Yotpo and Yext (IPO in 2017). Raj additionally spent over 9 years at Godaddy (IPO in 2015) in management roles launching progressive product strains with over ten patents issued and resulting in a PE buyout and an IPO.
Raj can also be fractional CMO to early and mid-stage know-how startups. Raj obtained his Bachelors of Science diploma in Worldwide Administration and his MBA from the W.P. Carey Faculty of Enterprise at Arizona State College.
Join on LinkedIn: https://www.linkedin.com/in/rajnijjer/
Observe him on Twitter: https://twitter.com/RajNijjer
Join with Loren Baker:
Observe him on Twitter: https://www.twitter.com/lorenbaker
Join with him on LinkedIn: https://www.linkedin.com/in/lorenbaker