Bharti Airtel introduced in the present day that its video streaming service, Airtel Xstream Play, has crossed the 5 million paid subscriber milestone in October and continues to be the fastest-growing OTT aggregator within the nation. Launched in February 2022, Airtel Xstream Premium, in an industry-first, aggregates content material from a number of main video apps with a single login, search, and subscription. Again in February, Airtel Xstream Premium celebrated its one-year journey, as reported by TelecomTalk.
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Airtel Xstream Play OTT Content material
Based on the official launch, Airtel Xstream Play gives India’s largest bouquet of OTT content material aggregated on a single app. Prospects have entry to premium content material from companions corresponding to Sony LIV, Lionsgate Play, Chaupal, Hoichoi, FanCode, ManoramaMax, ShemarooMe, Alt Balaji, Extremely, ErosNow, EPICon, Docubay, Playflix, and so forth. and might watch over 40,000 film titles and exhibits from 20 content material companions on the Airtel Xstream app with a minimal recharge of Rs 148.
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Airtel Rs 148 Recharge
The Airtel Rs 148 recharge comes bundled with 15GB of high-speed information, having the identical validity as the bottom pack. Moreover, it gives entry to over 15+ OTT channels and 10,000+ films and sequence, all legitimate for 28 days, in response to the Airtel Xstream Play App.
Commenting on the milestone, Airtel Digital, mentioned, “Though India has 40+ OTT apps and a wide array of premium video content material, discovering and paying for this content material is difficult. Airtel Xstream Play helps to deliver collectively the most important collection of premium OTT apps underneath one app and one worth. We lately added Alt Balaji, Fancode and Playflix bringing us nonetheless nearer to our ambition of getting the widest collection of premium content material and twenty million subscribers.”
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Person Pursuits
Bharti Airtel additionally reported person curiosity statistics associated to watching patterns on the app. In its launch, Airtel highlighted that all kinds of sequence, films, and sporting content material has garnered heavy person curiosity on the platform recently. Forty-seven % of the time spent on the platform was devoted to sequence, whereas films got here a detailed second with a 37 % share, led by regional blockbusters. Sporting content material additionally emerged as a favorite amongst customers.
