Extra Google listings imply extra visitors, proper? Not so quick. What if I informed you these further listings may be killing your visitors as a substitute of serving to it?
That’s precisely what occurred to an orthodontist we labored with. At first, we thought his a number of listings have been an asset. However as his rankings stored dropping, we uncovered a stunning fact.Â
The Downside With A number of Google Enterprise Profiles
This orthodontist had one essential Google Enterprise Profile for his observe and separate listings for particular person practitioners. Sounds logical, doesn’t it?
Right here’s a unique instance of how that usually seems:
The issue was that Google’s rating filter noticed these as competing listings. Each have been seen, however their rankings have been low. The observe itemizing ranked in place 6 and the practitioner itemizing ranked in place 10. Neither have been within the high 3 spots of the native pack.
Google’s Rating Filter Isn’t What You Assume
You might know Google has a filter to stop duplicate listings from showing in search outcomes. What you won’t understand is how this filter works.
Consider these further listings as a weight dragging your essential profile down. They aren’t simply filtered—they’re like a penalty that impacts your rankings.
Right here’s what we did: We deleted the practitioner itemizing.
The Outcomes: A Recreation-Altering Increase
The outcomes have been unbelievable. Earlier than deleting the additional itemizing, the observe was caught at place 6. As soon as the practitioner itemizing was eliminated, the rankings soared—and so did the visitors.
Methods to Inform If You Have Duplicate Google Itemizing Points
Questioning if that is occurring to your online business? It’s extra widespread than you assume. Should you discover:
- Your rankings aren’t enhancing regardless of sturdy critiques and optimized content material.
- You could have a number of listings for a similar observe, together with practitioner profiles.
You might be competing with your self.
Additional Google listings might sound useful, but when they’re not benefiting your rankings, they’re seemingly hurting them. Eradicating duplicates might be the important thing to unlocking higher visibility and extra visitors for your online business.
Have you ever handled duplicate listings? Share your story within the feedback—we’d love to listen to the way it impacted your online business.
Need extra native website positioning ideas?
Register for our March nineteenth Webinar.
