For those who’re conscious of Google’s pointers, you in all probability know that Google has a tenet for home-based companies. It states, “Necessary: For those who don’t serve clients at your enterprise tackle, don’t enter an tackle underneath the ‘Information’ tab in Enterprise Profile Supervisor. Go away the ‘enterprise location’ discipline clean.” This comes into play loads with service space companies like a plumber who drives to their buyer as an alternative of their buyer coming to them. If you cover your tackle on Google it makes it so your itemizing doesn’t have an tackle listed, a map pin, or a driving instructions button in your itemizing.
TL;DR:
- Hiding your tackle in your Google Enterprise Profile seems to trigger a decline and rankings in calls.
- We don’t condone going in opposition to Google’s pointers, BUT that is one thing Google actually wants to repair if they need individuals to observe their guidelines.
The Check:
We wished to check to see if hiding your tackle impacted how the enterprise itemizing ranked on Google.
So we had a consumer who’s within the dwelling companies area who at the moment had their tackle displaying. That is what their rankings regarded like for certainly one of their prime key phrases:
We went in and eliminated the tackle from the itemizing. What occurred subsequent blew our minds.
The Outcomes:
We noticed an enormous decline in rankings after we hid the tackle. Here’s what occurred to the rankings for a similar key phrase proven above:
What was much more regarding was the huge drop in calls from the itemizing for the month the place we had the tackle eliminated.
After we added the tackle again to the itemizing a month later, the rankings got here again.
That is the complete image of what occurred:
Was This a Fluke?
We wanted to ensure this wasn’t just a few loopy anomaly so we discovered one other itemizing of theirs with the tackle hidden and added the tackle again. We noticed the identical bump in rankings.
Search Outcomes Change:
Now the craziest factor we witnessed throughout this was the truth that hiding the tackle actually brought on the native pack to vanish for one of many principal key phrases. As you may see right here, Google confirmed a neighborhood pack when the tackle was exhibiting. Then, once we hid the tackle, the native pack went away and the complete SERP was natural. After we added the tackle again, the native pack appeared once more.
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