Again in 2020, Google claimed that setting your Google Enterprise Profile as “Quickly Closed” did NOT influence your rankings.
Properly, what if I informed you that this isn’t the case anymore and that marking your small business as “Quickly Closed” CAN completely negatively influence your rankings?
Right here’s what I discovered.
Google’s Stance on the Topic
Within the midst of the COVID-19 pandemic in 2020, many companies needed to shut their doorways and mark their Google Enterprise Profiles as “Quickly Closed”. Round that point, Google’s Danny Sullivan was requested on Twitter if this could have any influence on these companies’ Native search engine optimisation rankings and visibility.
Danny Sullivan reassured all native enterprise house owners that “Quickly Closed” wouldn’t have an effect on their rankings or visibility. That Tweet was later deleted, however right here’s a screenshot of it:
Danny Sullivan’s deleted Tweet
What’s the Present Scenario?
I’ve some proof that as of right now, setting your Google Enterprise Profile as “Quickly Closed” DOES have a adverse influence in your rankings.
Check out this case:
These are rankings for my enterprise “Shaw Electrical”. You possibly can see that they’re persistently secure, aside from that noticeable dip round June 23.
What occurred on June 23? Properly, I marked my Google Enterprise Profile as “Quickly Closed”. Then, on June 28, I eliminated it and mentioned that we had been open once more, and the rankings went proper again up.
What result in this?
Pre-pandemic, Google did have a coverage that setting your small business as “Quickly Closed” would have a adverse influence in your rankings and visibility.
In the event you marked your small business as “Quickly Closed”, you’d get the next message:
Through the pandemic, many companies had to make use of this characteristic, which prompted Google to ease up on the principles.
Nevertheless, Google has since put issues again to the best way they had been.
So, write this down: Setting your Google Enterprise Profile as “Quickly Closed” WILL have a adverse influence in your rankings and visibility!