Google has printed new documentation for the GA4 Information Redaction function that forestalls by accident sending personally identifiable data (PII) to Google. This makes it simpler to adapt to privateness legal guidelines and Google’s personal insurance policies.
Notable concerning the function is that will probably be turned on by default for brand spanking new properties which can be added to GA4 however present properties should manually allow it.
Google’s GA 4 insurance policies require that no PII information be despatched via GA4 that Google may use to determine people.
Examples of PII consists of (however will not be restricted to):
- E mail addresses
- Private cellular numbers
- Social safety numbers
Eradicating PII From URLs
One of many ways in which PII may inadvertently be despatched to Google is thru URL paths and parameters that comprise PII in them.
The Information Redaction function in GA4 is a setting that’s turned on by default for brand spanking new properties added to GA4.
Current properties might want to configure the information redaction function within the net information stream settings.
GA4’s information redaction function analyzes occasions previous to sending them to Google and strips out any PII that could be contained within the information.
New Characteristic Accessible On GA4
Beneath is a screenshot of the brand new function that’s now obtainable on GA4:
It is a screenshot of the following window that opens up that permits customers to redact information:
Clicking the 2 buttons permits customers to redact personally figuring out data in order that it’s not despatched to Google.
It’s turned on by default for brand spanking new properties however must be manually switched for present properties.
In keeping with the brand new documentation:
“The information-redaction function helps to stop the inadvertent assortment of PII within the type of electronic mail addresses and URL question parameters.
Information redaction makes use of textual content patterns to determine possible electronic mail addresses throughout all occasion parameters and the URL question parameters which can be included as a part of the occasion parameters page_location, page_referrer, page_path, link_url, video_url, and form_destination.”
It must be famous that Google’s documentation advises that customers mustn’t think about their accountability to take away PII to be accomplished with this answer.
The answer can’t be thought-about full as a result of GA4 customers are nonetheless obligated to make it possible for there are not any PII despatched to Google in another method that the information redaction function could not be capable of determine and take away.
The brand new documentation states:
“It’s necessary to keep in mind that whereas information redaction supplies a strong device in opposition to inadvertently amassing PII, the last word accountability for assembly regulatory necessities nonetheless lies with the entity amassing information.
To additional provide help to meet that accountability, this function helps you to check your configuration to grasp whether or not the textual content patterns you determine are redacted as anticipated (study extra).”
You too can use Debug View to watch in actual time how Analytics collects occasions out of your web site.”
Now it’s only a setting inside GA4.
Learn Google’s newly printed documentation for the information redaction function: