It’s infuriating that many native SEOs are nonetheless telling folks to geotag their Google Enterprise Profile photographs, when analysis has proven time and time once more that IT DOES NOT WORK.
On this video, I clarify why it doesn’t work, bust some myths and current a pair research which have concluded that geotagging is a waste of time.
Video Transcript
I’ve been moving into TikTok a bit of bit these days, and I’m ANNOYED.
So, I hold seeing all these native search engine optimisation folks on TikTok shilling this recommendation, like “#1 native search engine optimisation hack is to geotag your pictures.” It’s fairly embarrassing. I see this throughout YouTube as nicely.
After which what finally ends up taking place is folks go on the boards they usually hold asking questions like: “Hey, how do I geotag all of the photographs which are already uploaded?”
It’s irritating to see how usually this dangerous recommendation is being given out. We actually have to set the report straight on this.
Geotagging Photographs is a neighborhood search engine optimisation fable
It truly is available in because the #1 Native Search Fantasy in the latest Native Search Rating Components survey, and it’s been proven a number of occasions that Google strips the metadata in photographs which have been uploaded to Google.
You’ll be able to check this your self. When you obtain any of those photographs from a Google Enterprise Profile, you’ll see that the metadata has been utterly stripped.
Research present that geotagging has no affect on rankings
Nevertheless, some folks argue that Google takes the information, makes use of it, after which strips it off to guard the general public.
And to this I say, you need to take a look at these two research. One is from Pleasure Hawkins, who did this case examine the place they examined the affect of geotagged pictures on rankings.
After which there’s one other nice examine from Tim Kahlert, the place he examined this as nicely. And each of them discovered that there was completely no affect on rankings.
So, please, native search neighborhood, let’s band collectively. Everytime you see this out on the boards or on a TikTok, or on a YouTube video, go away a remark. Allow them to know that this truly doesn’t affect rankings.
The issue is that this fable retains getting propagated by increasingly folks attempting to show others the best way to do native search engine optimisation. We’ve received to show them that this has no affect on native search engine optimisation, in order that we will lastly kill this fable.
AUTHOR
Darren Shaw
Darren Shaw based Whitespark in 2005. The corporate specialised in internet design and improvement, nevertheless, Darren’s ardour and curiosity for all issues native search led Whitespark to focus totally on native search engine optimisation in 2010 with the launch of the Native Quotation Finder, adopted by the Native Rank Tracker.
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