Google Enterprise Profile (GBP) suspensions have steadily risen since January, and as they improve, enchantment decision occasions have grown considerably – from about 5 days to just about 5 weeks.
As a Platinum Product Professional within the Google Enterprise Profile Assist Boards, I assist small companies navigate Google’s GBP platform.
For a lot of of those SMBs, Google is a major lead driver, and when their itemizing goes south as a consequence of a suspension, life can get very arduous.
Picture from creator, March 2025What We Know
We observed in February that discussion board complaints about suspensions reached their highest degree since final August.
Customers sometimes strive assist first however when annoyed, a subset of them discover their technique to the boards to see what their subsequent steps are.
The boards present a canary-in-the-coal-mine operate permitting outdoors observers to know issues that Google Enterprise Profiles are presently experiencing.
Based mostly on the present each day common posting price, we estimate that March’s suspension-related posts will surpass February’s whole. (Picture from creator, March 2025)The weekly inflow of those posts has not slowed. In reality, it’s accelerating.
Posts peak on both Mondays or Tuesdays, when enterprise house owners return to the workplace to take care of their suspensions and appeals.
You’ll be able to see within the following chart that these each day excessive factors and weekly totals proceed to extend.
Picture from creator, March 2025Why It’s Taking place
Many others, who’re managing native profiles, report an uptick in suspensions. The precise motive for this improve stays unclear.
As regular, Google has offered no rationalization, regardless of overwhelming demand on each assist channels and the discussion board.
When Google updates the algo, maybe to extend belief in its listings, suspensions appear to be triggered – even when the person makes even minor adjustments to the profile.
Sadly, we don’t but know which attributes Google is discovering unacceptable.
Google staffs their assist for the “typical” degree of suspensions. Appeals of these suspensions are dealt with by people, and a suspension improve may cause the employees to get additional and additional behind.
These delays contribute to among the “noise” we’re seeing within the discussion board. At this level, the enchantment course of is taking someplace on the order of 4 weeks or extra, not the ~5 days famous by Google.
Picture from creator, March 2025Bulk & API Accounts Additionally Impacted
GBP Bulk and API accounts – the place a single company account can add new places in bulk, with minimal further verification or change info – have been impacted as nicely.
A number of bulk and API account managers report that particular person listings inside bulk and API accounts now require handbook re-verification even after minor edits, creating large complications for the company advertising groups attempting to re-verify a list in Peoria.
Late yesterday, Google confirmed the re-verification points in an announcement on the discussion board.
Our analysis signifies that the issue began a lot sooner than final week, and we aren’t satisfied that the downside is but solved.
Picture from creator, March 2025Nonetheless, Yext was reporting persevering with points on their system replace web page.
Picture from creator, March 2025Don’t Make Modifications
We strongly advise not making any adjustments to your itemizing right now.
It seems Google doesn’t but have a deal with on no matter is inflicting the rise in suspensions and re-verifications.
It clearly doesn’t have a deal with on coping with the massive variety of appeals. Thus, in case your itemizing will get suspended, you’ll expertise vital delays in getting reinstated.
We advocate you pause making any adjustments to your particular person, API-managed, and bulk listings, at the very least till Google clarifies the problems or, extra importantly, till assist addresses the appeals backlog.
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Featured Picture: voronaman/Shutterstock