Google has stopped exhibiting indented leads to the Google search listings. Google has traditionally confirmed an indented search consequence underneath the primary consequence when it was from the identical area however over the previous few weeks, Google stopped indenting these outcomes.
What modified. Danny Sullivan, the Google Search Liaison, posted “We stopped doing “indented outcomes” just a few weeks in the past.” Google stopped the meant outcomes as a result of “particularly with steady scroll, it wasn’t as useful as prior to now,” Sullivan wrote.
Google has been intending search outcomes on and off since a minimum of 2009.
What it appears to be like like. Here’s a screenshot of the outdated indented outcomes from a few months in the past:
Now I see them listed out, with out being indented and never in a selected order:
What didn’t change. Google mentioned its “variety system nonetheless works to usually present solely two outcomes from the identical website within the prime outcomes.” So Google has not modified how typically Google Search might present the identical area for a single question on the identical search outcomes web page. Google simply gained’t intent the consequence anymore.
Why we care. This modification mustn’t affect what number of occasions your content material is proven in Google Search, it simply will affect how that second itemizing seems in these search outcomes.
Will that affect your click-through charge in a constructive or damaging approach is but to be decided.