Google will cease permitting publishers so as to add publications to the Google Writer Heart manually. As an alternative, Google will robotically add eligible publications pages later this yr.
This variation will doubtless result in much more confusion round Google Information inclusion, which we’ve had for years since Google modified the inclusion course of again in 2019.
What Google mentioned. Google wrote:
Beginning at present, publishers can now not add publications to the Writer Heart. We’re making this modification as a part of a transition to roll out robotically created publication pages later this yr.
Google added that beforehand this characteristic allowed publishers to manually create a supply web page for customers to observe. However going ahead, “publishers with manually created publication pages will proceed to have entry to customization options till later this yr, when pages will shift to being robotically created. Customers will proceed to have the ability to observe their favourite publications.”
“Content material from publishers that adheres to our content material insurance policies is robotically eligible for consideration in Google Information and throughout Information surfaces,” Google added.
What it appeared like. Here’s a screenshot inside Google Writer Heart of add a publication – observe that is going away:
Why we care. I count on this modification to trigger extra frustration and confusion amongst publishers. As you understand, the entire Google Information inclusion course of, which was as soon as a transparent and straight ahead course of, is now automated and really unclear and utterly not clear.
This can solely make issues much more complicated for publishers.