Hadlee Simons / Android Authority
TL;DR
- HONOR CEO George Zhao has outlined the corporate’s enlargement plans.
- The agency stated it desires to develop in Latin America and views Brazil as “crucially necessary.”
- Brazil has confirmed to be an immensely powerful marketplace for smartphone manufacturers, although.
HONOR is a large title within the Chinese language market, vying with Apple and HUAWEI for the primary spot within the nation. Now, the smartphone producer has outlined its plans for enlargement.
“Three years from now, over 50% of HONOR’s gross sales will come from the worldwide market,” HONOR CEO George Zhao famous to a bunch of journalists (together with Android Authority).
Zhao added that HONOR desires to develop its presence in Latin America over the subsequent three years, particularly pointing to Brazil as a key goal.
“HONOR is raring to enter Brazil, and we’re making ready for that,” the smartphone government defined, including that they wished to make sure a robust provide chain earlier than coming into the nation. He additionally pressured that Brazil is “crucially necessary” for the producer.
Zhao broadly outlined the way it deliberate to compete in Brazil:
The smartphone is a common product. It’s utilized in Europe, Brazil, within the Center East the identical (sic). If Honor can compete with Samsung within the premium market in Europe, I consider we will compete in Brazil. Motorola additionally has enterprise in China, however its market measurement is fairly low. For us, we now have confidence about our product portfolio.
One of many hardest markets on this planet
Paul Jones / Android Authority
It’s simpler stated than finished for a smartphone producer to reach Brazil, although. The nation has lengthy been dominated by Samsung and Motorola and has confirmed to be a troublesome nut to crack for brand spanking new entrants.
Compounding issues is the truth that Brazilians have historically paid a fortune in gross sales tax on smartphones. This has resulted in corporations like Motorola manufacturing telephones regionally to scale back taxes and supply extra aggressive costs.
The excellent news is that Zhao acknowledged these manufacturing and tax challenges. Nevertheless, the corporate didn’t announce any concrete plans to handle these hurdles simply but.
For sure, it can take extra for HONOR to reach Brazil than merely providing better-quality smartphones. So we hope the corporate does certainly have options earlier than leaping footlong into the market.