As a part of its ongoing work to boost consciousness about the advantages of recycling aluminium packaging, Alupro has launched an academic video taking viewers behind the scenes of the post-consumer journey – from recycling bin by to reprocessing.
Narrated by sports activities commentator Nick Heath, ‘Secrets and techniques of Aluminium’ “provides an entertaining perception into the round course of, whereas dispelling plenty of widespread myths and profiling the UK’s thriving aluminium provide chain,” says the group.
To make sure the movie is shared far and extensive, a supporting social media consciousness marketing campaign might be run throughout Instagram, Fb and TikTok, whereas 3D artist and movement graphic designer Hashmukh Kerai has additionally been enlisted to create an animated interpretation of the journey.
Tom Giddings, govt director of Alupro, commented: “The aluminium packaging recycling course of could also be widespread data for the availability chain, however customers are nonetheless extensively unaware of what occurs to their waste as soon as it leaves the kerbside. Consequently, there’s a good quantity of misinformation and scepticism about how a lot packaging collected within the UK is definitely recycled.
“Secrets and techniques of Aluminium goals to dispel the myths and spotlight the infinite circularity of metallic packaging. In any case, 75% of all aluminium ever produced remains to be in use at present – a captivating statistic that highlights exactly why customers ought to observe greatest follow recycling tips.
“However moderately than a dry, boring academic movie, we needed to make it entertaining and interesting for individuals to look at. Recycling isn’t boring or stale, so having the quirky commentary of Nick Heath will convey a enjoyable twist – aiming to encourage viewers, enhance consciousness of the method suppose twice about what to do with their used aluminium packaging.”
To seek out out extra about Alupro, head to www.alupro.org.uk. To observe The Secrets and techniques of Aluminium, go to https://youtu.be/Lg5fGVlp8YY.