This Sony Bravia is without doubt one of the best-kept secrets and techniques in TVs – and it is on sale for Prime Day

The Sony Bravia X90L is certainly one of our picks for the finest Sony TVs you should buy, and for good motive. Its coloration accuracy, precision brightness, 120Hz clean movement, and 4K picture processing make it certainly one of our most really helpful TVs general. I take into account it one of the vital underrated TVs in the marketplace. And proper now, forward of Amazon Prime Day, it can save you on nearly each measurement mannequin, from $150 off the 55-inch to $3,000 off the 98-inch. 

Additionally: The most effective Prime Day offers proper now

I’ve seen the entire finest 2024 TVs from Sony, Samsung LG, TCL, and Hisense at CES 2024 and at a number of occasions since then. And after I lately needed to change a 7 year-old 55-inch TCL TV that died, I changed it with a 65-inch Sony X90L as a result of I feel it has the most effective image for the cash proper now, and it comes with a pair further benefits as properly.

Do not miss this deal on the excellent Sony Bravia XR X90L TV — particularly should you have been contemplating a TCL QM8 or Hisense U8K. All three of those TVs are round $1,000 — $900 to $1,300 avenue value — for a 65-inch, and the Sony is the most effective of the three. 

Additionally: The most effective TVs of 2024: Knowledgeable examined

Whereas the Sony Bravia XR X90L does not blow you away on the spec sheet — it is an LED TV with a full-array backlight — the real-world efficiency and usefulness make it top-of-the-line buys in the marketplace, primarily based on ZDNET’s testing. This Sony TV is technically in the identical class as its very talked-about 2023 rivals, the TCL QM8 and Hisense U8K. Nevertheless, whereas these are Mini LED TVs and appear like they need to be higher TVs on paper, the Sony X90L has higher coloration accuracy, loads of brightness, and a a lot nicer distant than both the TCL or Hisense TVs. 

Since Sony has had a protracted partnership with Google, the X90L additionally has a superb implementation of Google TV, which makes the X90L’s software program interface a lot friendlier to make use of than Samsung’s Tizen and LG’s webOS, which may each be overly difficult and irritating to navigate.

With the X90L, you additionally get Sony’s glorious image processing to upscale content material to 4K, which is very useful should you’re watching older content material or YouTube movies and it is stronger than something provided by Hisense and TCL. And should you’re searching for a TV to look at films, the X90L almost rivals costly OLED and high-end QLED TVs that value virtually twice as a lot. If you happen to’re upgrading from a TV that’s no less than 4-5 years previous, you may be blown away by the image high quality of X90L — and it’ll require lots much less tuning out-of-the field than different TVs. 

Of all of the 5 main TV manufacturers, Sony has essentially the most superior image processing and that implies that it does not over-saturate and over-brighten the picture the best way Samsung, LG, TCL, and Hisense fashions generally do. Once more, which means Sony TVs typically have a greater image than higher-spec’d rivals from the funds TV makers (Hisense and TCL) and may typically compete with dearer fashions from the premium distributors (Samsung and LG). 

Additionally: Mini LED vs. OLED: What is the distinction, and which TV must you purchase?

For avid gamers, this TV has a devoted recreation mode, HDMI 2.1, VRR, and it has Auto HDR Tone Mapping when linked to the Sony PS5. It additionally has a recreation menu so you possibly can wonderful tune the settings to your preferences.

The Sony X90L is not as brilliant as its Mini LED rivals from TCL and Hisense — and even its 2024 successor, the Sony Bravia 7 — nevertheless it nonetheless takes benefit of Sony’s superior backlight system to brighten particular elements of the picture and it does a superb job of unveiling the small print within the shadows of darkish films and exhibits. I am utilizing the X90L in a brilliant room and have by no means had an occasion the place I needed the image have been brighter.

After all, Sony’s merchandise typically carry a ten% to twenty% value premium due to the Sony model title, so it is essential search for gross sales and offers like those we have highlighted from Amazon. 

In case you have slightly extra to spend, I would advocate contemplating an improve to an OLED as a result of the Sony A80L, the Samsung S90C and the LG C3 are all 2023 OLEDs you possibly can decide up on sale for round $1,600 for a 65-inch this summer season.